Condor Web is a Google Adwords Certified Partner© that provides PPC management services to attorneys who are looking to grow their client intakes beyond what Organic Traffic and Social Media can provide.
Many attorneys think that PPC and SEO are an either/or situation or that PPC is only for firms not getting good rankings. This is a misconception however as you will find that many of the top law firms from city to city have Google Adwords campaigns running to bring in more clients.
It All Comes Down To Return On Investment
Regardless of whether it’s SEO, PPC, Radio, Print Media or even Yellow Pages, advertising should be driven strictly by ROI. Does SEO provide the best long term ROI? Yes, but that certainly doesn’t preclude PPC from being an efficient investment to drive cases and revenue. The beauty of PPC is it’s ability to be tracked at a granular level which allows you to determine your true cost per client acquisition. Condor Web uses industry best practices to get that cost as low as possible. Once that happens we work with our client if he want’s to scale the number of conversions up or down based on that cost.
If you would like to speak with Condor Web about Google Adwords PPC advertising please fill out the form on the right and we will get in contact with you shortly.