Almost every lawyer we talk to knows they should be blogging on a regular basis and yet very few are. This creates a problem for their web site because in competitive industries, it’s very difficult to maintain dominant rankings without creating high quality content that engages your audience. This article from Moz goes into what’s known as the Google Freshness Factor in much more technical detail but the cliff’s notes are this: Google wants to see that your web site is being updated with fresh content and that it’s happening on a regular basis.
What this means is that the solution to your problem is not going on an sustainable blogging binge. The true solution to make sure your website is giving Google the fresh content you’re looking for is having a content schedule that is well thought out and meticulously maintained over a long period of time.
This is what we offer clients as part of our legal seo packages.
After determining the types of cases our clients really want to get more of, we create a content calendar as far out as 6 months in advance and then have the content written over that period of time, well in advance of its “publish” date. This ensures that your web site is always publishing unique, fresh, high quality content just as Google likes to see from any web site that’s ranking high in a competitive niche.
What About Time Sensitive Content?
As you might imagine, for content that’s scheduled out months in advance, it’s typically not going to be time sensitive or specific to any sort of “local news” types issues which sometime can be very good ways to reach a large audience when the public’s focus turns to a particular legal topic.
For example, a civil lawyer client of ours recently saw over 2500 visits in 2 days due to local police brutality issues that were in the media this past summer. There’s obviously no way to predict what topics will become such good opportunities to blog or write about but it’s important to stay opportunistic with things like this despite having a content calendar in place.
What Level Of Writing Can You Expect From Condor Web?
Our legal articles are 100% unique and written at a college reading level a by individuals with legal experience (typically not attorneys though). While they are usually keyword driven, we don’t keyword stuff or write our content strictly for search engines. All of our content is written for end users first in mind. The content is triple checked by us, before we send it to you for review, at which point we typically post it on your website.
That being said, we tell every attorney we work with, that nothing we write will be as informative, as authentic and as quality as what he or she would write. This is particularly true for attorneys who have a tremendous amount of experience in various cases and trials. There’s simply no way for us to replicate that in the content we write.
Our content is proven to to help our clients rank for competitive terms and convert traffic into conversions and that for those two issues, it provides a high quality solution.