This is an interesting thesis that I first read about in a legal blog by attorney Eric Turkowitz. The article makes mention a horrific accident that had marketers or lawyer’s ‘agents’ potentially violating laws regarding how lawyers are potentially sharing legal fees with non lawyers (marketers or marketing companies doing lead gen).
The blog raises some bigger questions however when it delves into the ethics behind some of the tactics used by these and other legal marketers, all while making this point: “When lawyers outsource their markeahting to others — be it a “search engine optimization” company, an attorney search company, or some hybrid — they are hiring agents to do their advertising. Agents. We learned about that stuff in law school. The concept has a long and deep legal history. The web didn’t make it go away”