Managing a legal website is not a “if you build it, they will come” kind of situation. Think of a website as a digital business card – it must have the most updated information and be present at some of the most popular social networking events in order to stay relevant. Once you’ve invested in a professional legal website you need to begin marketing your site in order to attract more clients and build a thriving firm. Here are 5 key ways you can strategically market your law firm’s website online.
Choosing a domain name for your law firm is one of the most important decisions you’ll make when it comes to marketing your firm online. Your domain name not only helps identify you as a law firm, but it also plays a significant role in your firm’s search visibility, online branding, and even your offline advertising activities.
Unlike the physical world where a building or neighborhood can provide an impression of your law firm or clues to what you practice, the digital world is left entirely up to imagination. This is why it’s important to choose a domain name that helps potential clients understand what your firm is all about. Before purchasing a domain name think about what it says about your law firm. What message does it convey? Is it easy to remember? And even more importantly, is it easy for people to spell without typos?
As a law firm you have a lot of competition and the value of getting your website on the first page of Google cannot be underestimated. But in Google’s never ending battle to be “more human” the search engine giant is now placing more value on social signals and quality content than the number of backlinks, or other technical SEO elements, a website has.
As Google continues to adjust their algorithm to deliver more relevant results, the rise of “Digital PR” is beginning to transform the way we look at online marketing. Here’s what it means for your law firm.
A well designed website is like an online business card – it lets potential clients know who you are, how to contact you, and that you’re open for business. Nowadays, every law firm needs to have website that clicks. Here are a few basic features every legal website should have in order to have a credible and professional online presence.