While perusing the second and third pages of Google for a popular legal keyword here in Austin, I noticed an abundance of lawyers who never seem to graduate from these pages.
As an SEO specialist, it is my job to know what everyone in a particular legal niche is doing (SEO wise) and pave a better path for my clients.
Therefore, consistently seeing some lawyers remain stagnant in their search engine placement for crucial keywords is quite alarming. Especially considering I’ve been tracking their progress for 6 months to a year now.
Whether it’s auto repairs, home improvements or legal services, anytime you can ask a business questions that show that you’re knowledgable about the service you need, it’s a good thing. It helps make sure that the business or salesperson doesn’t see you as a sheep who’s perhaps willing to pay a premium for a lesser services. Most importantly, it lets you disqualify the wrong kind of service providers.
Here are some questions that in my opinion will help any attorney who is looking to hire an SEO Company:
This is an interesting thesis that I first read about in a legal blog by attorney Eric Turkowitz. The article makes mention a horrific accident that had marketers or lawyer’s ‘agents’ potentially violating laws regarding how lawyers are potentially sharing legal fees with non lawyers (marketers or marketing companies doing lead gen).
The blog raises some bigger questions however when it delves into the ethics behind some of the tactics used by these and other legal marketers, all while making this point: “When lawyers outsource their markeahting to others — be it a “search engine optimization” company, an attorney search company, or some hybrid — they are hiring agents to do their advertising. Agents. We learned about that stuff in law school. The concept has a long and deep legal history. The web didn’t make it go away”